family.legalaid.bc.ca
LegalAidBC
UI UX Graphic Designer
Key Responsibilities & Contributions:
Led the 900+ page family law website redesign, improving usability and accessibility with research-driven wireframes and information architecture, collaborating cross-functionally in Agile
Improved navigation and content clarity, increasing usability by 35% based on user testing feedback
Created an inclusive photo library and unique iconography, enhancing engagement and comprehension
Developed landing pages and emotional support “bubbles” to provide empathetic guidance during difficult processes
Updated colour schemes and layouts to meet WCAG AA/AAA accessibility standards
Designed the logo symbolizing two houses, BC mountains, and resolution, reinforcing the project’s mission
Produced marketing materials, including digital banners, print ads, and transit graphics, ensuring consistent branding
Built a design system and recommended illustrations to streamline future design and reading experiences
Acted as primary design liaison between client and agency, maintaining schedule and alignment
Impact / Results:
Delivered a highly usable and accessible website for low-literacy and diverse users
Ensured consistent branding and visual clarity across digital and print platforms
Enhanced emotional support and engagement for users navigating family law information
Streamlined future content updates and design processes through the design system
Enhanced UI/UX with inclusive visuals, emotional support features, and clear, accessible guidelines using colour-coded steps and illustrations.
Designed the new functional and appealing familylaw.lss.bc.ca. Worked with the team organizing the structure of the homepage, menus, landing pages. Created the new logo, look & feel, selected more inclusive imagery for the website.
Landing Pages: organized in a more straight forward way the content. Created landing pages, recommending illustrations for scenarios, and created a design system.
Recommended the usage of a step-by-step guide. People now can understand where they are in the process.
Clean fonts, readability, and good user test feedback with the new updated website.
Designed a new logo for the family law website, symbolizing two houses moving in different directions, the green mountains of BC, and a final dot representing resolution and the conclusion of the problem.
Before: heavy images and missing important information.
After: welcoming page, warmer, more unique, more inclusive imagery, the 5 most important topics divided in a clear way.
Ads in the Vancouver area Skytrains
Ad displayed in the Vancouver area buses
Newspaper and Digital Ads
A computer monitor and smartphone displaying a legal aid website for family law in British Columbia, Canada, with an image of two people standing on a beach at sunset.