family.legalaid.bc.ca
LegalAidBC
Senior Visual Designer / Brand
Key Responsibilities & Contributions:
Led the redesign of a 900+ page family law website, improving usability and accessibility through research-driven wireframes and information architecture in a cross-functional Agile team.
Improved navigation and content clarity, increasing usability by 35% based on user testing feedback.
Created an inclusive visual system, including iconography and a photo library, to improve engagement and understanding.
Designed supportive content patterns such as landing pages and emotional guidance “bubbles” to improve user experience during sensitive processes.
Updated colour systems and layouts to meet WCAG AA/AAA accessibility standards.
Designed a logo reflecting the project’s concept (two homes, BC landscape, and resolution), reinforcing the mission and identity.
Produced marketing materials including digital banners, print ads, and transit graphics, ensuring consistent visual communication across channels.
Acted as primary design liaison between client and agency, maintaining alignment, timelines, and delivery.
Impact / Results:
Delivered a highly usable, accessible website designed for low-literacy and diverse audiences
Maintained consistent branding and visual clarity across digital and print materials
Improved user engagement by introducing supportive content patterns for sensitive legal processes.
Streamlined future updates through a structured design system and reusable components.
Enhanced the product with inclusive visuals, emotional support features, and clear, accessible guidelines using colour-coded steps and illustrations.
Designed the new functional and appealing familylaw.lss.bc.ca. Worked with the team organizing the structure of the homepage, menus, landing pages. Created the new logo, look & feel, selected more inclusive imagery for the website.
Landing Pages: organized in a more straight forward way the content. Created landing pages, recommending illustrations for scenarios, and created a design system.
Recommended the usage of a step-by-step guide. People now can understand where they are in the process.
Clean fonts, readability, and good user test feedback with the new updated website.
Designed a new logo for the family law website, symbolizing two houses moving in different directions, the green mountains of BC, and a final dot representing resolution and the conclusion of the problem.
Before: heavy images and missing important information.
After: welcoming page, warmer, more unique, more inclusive imagery, the 5 most important topics divided in a clear way.
Ads in the Vancouver area Skytrains
Ad displayed in the Vancouver area buses
Newspaper and Digital Ads
A computer monitor and smartphone displaying a legal aid website for family law in British Columbia, Canada, with an image of two people standing on a beach at sunset.